Rebranding a Brewery

Rebranding a brewery is no small thing. Rebranding projects typically have significant scopes, timelines, and associated costs. And they can be driven by reasons that range from a change in ownership or management, the decision to expand into new markets or packaging formats, or a change in the brewery’s focus. Perhaps the current brand just isn’t performing very well. Maybe it’s become fragmented, stale, or invisible in the current madness of the retail environment. 

As a design firm that focuses on the beer industry we’ve seen - and participated in - a number of brewery rebrands over the years… some more successful than others. Whatever the impetus for your rebrand, here are some helpful tips when considering rebranding your brewery.

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