Diabla Sangria

Brand Design for Diabla Sangria

For Diabla Sangria, a sacrilegious twist on traditional Spanish sangria, we decided to take classic iconography and modern iconoclasm and put them head to head in a playful illustration of a flamenco dancer staring down a fighting bull. Traditional Spanish rose patterns are subverted as they become tattoos; the bull’s nose ring is mirrored in the dancer’s septum piercing; horns, red eyes, and an inverted cross become invocations for Diabla, Spanish for “She-Devil.” Sangria fruit adorns the dancer’s hair, her ruffled collar echoing the giant orange slices that frame the illustration, all rendered in hot-blooded graphic colours on gold.

Packaging Design for Diabla Sangria
Packaging Design for Diabla Sangria
Packaging Design for Diabla Sangria
Packaging Design for Diabla Sangria
Packaging Design for Diabla Sangria
Packaging Design for Diabla Sangria

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Packaging Design for Diabla Sangria