Alberta Brewery Logos
When designing a logo for a brewery, it’s important to have a good understanding of the market that the brewery will be operating in. With that in mind we’ve compiled all of the brewery logos from Alberta so that it’s easy to compare them. These logos from the 152 active Alberta breweries (as of Oct. 20, 2022) are the context in which any new brewery logo design should be viewed.
We’ve displayed all of the logos in a list that you can filter down based on various design patterns that we’ve noticed.
DO YOU NEED BRANDING?
If you’re in need of a logo for your new brewery or looking to redesign your existing brewery logo, have a look through our branding portfolio and GET IN TOUCH.
This is intended as a resource for any brewery that’s about to enter the Alberta market, or any brewery in Alberta that’s redesigning their logo.
**Note: this list doesn’t work very well on smaller screens. Give it a try on your laptop or tablet if you find the mobile version frustrating.
ALBERTA BREWERY LOGOS
FILTER THIS LIST:
Just like in our blog post on How To Name Your Brewery, part of the reason we’ve compiled all of these brewery logos into one place so that it’s easy to spot patterns.
With the filter buttons on this BIG LIST it’s fairly easy to see where the white space is when it comes to Alberta Brewery logo designs. That’s not to say that you should aim for ALL of that whitespace. Going after certain categories that don’t have many entrants could be beneficial. Handwritten lettering or Monograms… lots of opportunity in both of those categories. Other categories are empty for a reason (i.e. certain shapes can be really challenging to work with.)
But you should definitely pay attention to which categories have the most entrants when considering a new logo design. 34% of the breweries in Alberta have a circular logo. Do we really need another one?
If you’re considering using a large single letter as the basis of your logo, it would be helpful to know about the 10 other breweries in Alberta already using that same approach. It might not be a great idea to use the same approach if you’re going to be focusing on one of those same letters.
Some other patterns we’ve identified:
32% of the breweries included images of beer ingredients in their logos
18% have text-only logo designs (“wordmarks”)
17% of the breweries in Alberta have an animal in their logo
14% included the date that their company was established in their logo
11% have added their physical location into their logos
Now that you’re able to see the patterns, you can decide if you want your brewery’s branding to fit in or stand out.
DEFINITIONS:
Some definitions, if needed…
Handwritten: logos with lettering that looks truly handwritten, as opposed to a cursive typeface
Wordmarks: logo designs that only use text, no illustration or decorative elements
Monograms: a symbol made by overlapping or combining two or more letters
Place Names: breweries that added their location to their logo
this does not include those that are named after their location, like Medicine Hat Brewing, Cold Lake Brewing, etc.
Ingredients: breweries that included beer ingredients in their logo design
LARGE VERSION:
You can download a large version that includes all of the logos in one image.
DO YOU NEED BRANDING?
If you’re in need of a logo for your new brewery, or looking to redesign your existing brewery logo, have a look through our branding portfolio and get in touch.