Alderlea Vineyards

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For the Alderlea Vineyards rebrand, we created a clean, modern brandmark, stacking the ‘AV’ monogram to create a sharp diamond shape with an arching crossbar. The wordmark is open and balanced, with a delicate silver highlight lending a sophisticated and elevated feel.

Branding and Packaging Design for Alderlea Vineyards

For the label redesign, we created a hybrid system to unite the lineup visually, while giving an individual touch to the signature wines: Clarinet’s flowing musical staff and Matrix’s circuit lines represent the concepts in abstract linework to complement the brand’s simple elegance, all rendered in silver foil with matching lower dieline. The silver brandmark rises above the upper edge, with its negative space knocked out to show through to the bottle.

Branding and Packaging Design for Alderlea Vineyards
Branding and Packaging Design for Alderlea Vineyards
Branding and Packaging Design for Alderlea Vineyards
Branding and Packaging Design for Alderlea Vineyards
Branding and Packaging Design for Alderlea Vineyards