Fat Tug IPA

Packaging Design for Driftwood Brewery's Fat Tug IPA

Much has been said about Driftwood Brewing‘s Fat Tug IPA. It’s considered by many to be the most popular IPA in the IPA-loving province of British Columbia (and it certainly has the awards to back that up.)

But there’s a bit of a dark side to this beer. Ask anyone who’s woken up after a night of sessioning it. You have to proceed with caution: it sneaks up on you.

So how did we approach redesigning such an iconic beer? By going fully epic with the artwork! A wrap-around scene with an oceanic narrative, a die-cut shape, and a knock out… (On a beer label? Not something you see everyday!)

Packaging Design for Driftwood Brewery's Fat Tug IPA
Packaging Design for Driftwood Brewery's Fat Tug IPA
Packaging Design for Driftwood Brewery's Fat Tug IPA
Packaging Design for Driftwood Brewery's Fat Tug IPA
Packaging Design for Driftwood Brewery's Fat Tug IPA
Packaging Design for Driftwood Brewery's Fat Tug IPA
Packaging Design for Driftwood Brewery's Fat Tug IPA

Poster:

Poster Design for Driftwood Brewery's Fat Tug IPA

Boxes:

Recognition: