JAMBROSIA

For a new series of fruit beers for Whitetooth Brewing, we have created an overabundant, overwhelming optical design. The first in this series is Jambrosia Raspberry Wheat Ale. The concentric wave pattern resembles the packed in drupelets of a raspberry's fruit, abstracted into a hypnotic, optical kaleidoscope.

The beer name is disassembled and in jammed into a 3x3 grid. The bright pinks and blues blend together in the tight patterning to create purples. Within this busyness the clean Whitetooth branding still comes through strong.