Legend 7 Brewing

A growing lineup of new, limited-release beers from Calgary’s Legend 7 Brewing Co.

The brewery's brand is based around the various ways that the number SEVEN appears in our culture throughout the ages: in myths, stories, legends, etc.

We were brought in to design the packaging for these new beers with the goal of increasing visibility on retail shelves.

Our approach to these illustrations ensures that however the cans end up oriented on the shelf, the designs provide eye-catching details that will draw in the customers.