Obscuritas Dark Sour

Packaging Design for Driftwood Brewery's Obscuritas Dark Sour

Resting patiently in the wooden shadows was this creature of the night. Seldom seen, but whose presence was always respected by all life in the backyard, this elusive predator was never captured.

Packaging Design for Driftwood Brewery's Obscuritas Dark Sour

Part of Driftwood Brewing’s Birds of Prey Sour Series, our first step in designing this dark sour was to capture the beer’s nocturnal spirit in avian form: the great horned owl. The packaging design uses symmetry and a high-contrast, restricted colour palette to highlight the night-hunter’s predatory eyes. Survival instincts kick in, and we can’t help but notice the bottle that stares back at us from a shelf.

Our approach to naming this beer was to evoke the owl’s dark, mysterious nature, while retaining its exalted position, using an invented word that embodies the individuality of this dark sour.

Packaging Design for Driftwood Brewery's Obscuritas Dark Sour
Packaging Design for Driftwood Brewery's Obscuritas Dark Sour
Packaging Design for Driftwood Brewery's Obscuritas Dark Sour
Packaging Design for Driftwood Brewery's Obscuritas Dark Sour
Packaging Design for Driftwood Brewery's Obscuritas Dark Sour
Packaging Design for Driftwood Brewery's Obscuritas Dark Sour
Packaging Design for Driftwood Brewery's Obscuritas Dark Sour

Poster:

Packaging Design for Driftwood Brewery's Obscuritas Dark Sour

Recognition: