Red 8 Rum

Packaging Design for Steam Devil Spirits' Red 8 Rum

For Steam Devil Sprits, a new distillery on the shores of Lake Michigan in Traverse City, we designed a label that showcases the local landmark “Red 8” buoy – not just the namesake of this silver rum, but the location around which wild yeast was collected from the air and used in the rum’s fermentation process.

Packaging Design for Steam Devil Spirits' Red 8 Rum

From a distance, the number ‘8’ jumps off the label with its bold graphic treatment, vibrant red-on-blue palette, and a scalloped dieline whose top and bottom edges are broken by the oversized figure. Coming in closer, our attention is drawn to another red echo: the buoy afloat on the vast blue lake, its meticulously rendered linework contrasting with the sleek number ‘8’.

Packaging Design for Steam Devil Spirits' Red 8 Rum

The scene evokes the beautiful and eerie atmosphere surrounding one of the Great Lakes’ infamous steam devils. Accents of silver foil and subtle embossing combine with the design’s fine detailing to create a luxurious tactile finish.

Packaging Design for Steam Devil Spirits' Red 8 Rum
Packaging Design for Steam Devil Spirits' Red 8 Rum
Packaging Design for Steam Devil Spirits' Red 8 Rum
Packaging Design for Steam Devil Spirits' Red 8 Rum
Packaging Design for Steam Devil Spirits' Red 8 Rum
Packaging Design for Steam Devil Spirits' Red 8 Rum
Packaging Design for Steam Devil Spirits' Red 8 Rum