Sessions Hard Seltzer

When Sooke Oceanside Brewery launched their new Sessions Seltzer, it needed to make waves in the booming hard seltzer market right from day one. On a shelf full of brands that are all trying to be the brightest and the most “neutral,” SOB felt the need to shake things up, get a little gritty, and stand out as a local gem.

Our answer to this challenge was to create a high-vis, teeth-clenching, white-knuckling shout-out to West Coasters and the often wild ways we play. Neon green and cyan colour-blocking on white and silver was used to create focal points in the chaotic space of a packed cooler shelf. Illustrations with old-school chunky tattoo linework create a connection to a more intense Island lifestyle that other local brands shy away from.

"Working with Hired Guns since the founding of S.O.B. has been nothing short of spectacular! Their professionalism and of course their incredible talent has been a huge part of the growth and success of S.O.B.

When I came to them with the idea for Sessions, they were chomping at the bit and eager to take it on. They seem to always love a challenge. I wanted Sessions to be seen as a completely different brand from our beers, however, I didn't know what that would look like. Hired Guns approach to digging into your thoughts and really finding out what it is that you are looking for, even when you aren't sure, is uncanny.

I couldn't be happier with how Sessions turned out and the feed back from the public has been overwhelmingly positive."

~ Ryan Orr
Owner/Operator of Sooke Oceanside Brewery