Tofino Kombucha

Branding and Packaging Design for Tofino Kombucha
 

For Tofino Kombucha, we developed an eye-catching new brand that speaks the clean, minimal language of health drinks, while evoking the famous seaside town of Tofino, BC.

Branding+and+Packaging+Design+for+Tofino+Kombucha

We decided to make the lighthouse our central theme, illustrating its iconic silhouette in a bold, simple geometric style. To complement the brandmark, we designed custom typography with sharp, modern sans-serif letterforms, its first “O” playfully echoing and abstracting the lighthouse and its stripes, and standing tall above the other letters.

Branding and Packaging Design for Tofino Kombucha
 

On the bottles, we used clearspace labels to our advantage, leaving negative space for the colourful kombucha to act as the light – even shining when backlit. We chose simple, minimal colour palettes in white-plus-one-colour to emphasize the drink’s delicious appearance, favouring combinations that feel bright and happy.

Branding and Packaging Design for Tofino Kombucha
 

The angular cuts on the capstrap and the white “flavour” bar on the front label make subtle allusion to the lighthouse stripe motif, providing the bottle’s clean and open design with an elegant finishing touch.

Branding and Packaging Design for Tofino Kombucha
Branding and Packaging Design for Tofino Kombucha