Venatrix Framboise

Packaging Design for Driftwood Brewery's Venatrix Framboise

For Venatrix Framboise, Driftwood Brewery’s new addition to their Bird of Prey series of sour beers, we decided to embody the cute-aggressive character of a raspberry in a quirky illustration of a screech owl, her expression equal parts menacing and irresistible. The light-blue of her narrowing eyes glare through finely-rendered red-orange feathers. We chose a name that means “huntress," and gave her a voice in the form of a playful poem, ripe with neologisms in little berry-bursts.

Packaging Design for Driftwood Brewery's Venatrix Framboise

Am the hunt. Under prickle-thickets, grasping raspberry bushels,
peck-picking pucker-sweet fruitlets by the bush-full. Am hunting. 
Unripe, ripe, over. All a-screech with red words in the bird-light, 
red-light of me. Then thornless in the after-now of no-hunt, plump 
and plume, but am huntress, always-ever. Am Venatrix.

Packaging Design for Driftwood Brewery's Venatrix Framboise
Packaging Design for Driftwood Brewery's Venatrix Framboise
Packaging Design for Driftwood Brewery's Venatrix Framboise
Packaging Design for Driftwood Brewery's Venatrix Framboise
Packaging Design for Driftwood Brewery's Venatrix Framboise
Packaging Design for Driftwood Brewery's Venatrix Framboise
Packaging Design for Driftwood Brewery's Venatrix Framboise