THE WAYWARD ORDER

For the Wayward Order line, we were tasked with developing a label shell that evokes 19th Century apothecary while standing out with iconic design and a strong focal point.

Packaging Design for Wayward Distillation House's Wayward Order

To allow for an expandable product line, we developed a custom font with playful letterforms, thin strokes, and eye-catching organic serifs that create a subtle visual rhyme with the illustration’s horns, hooves and tailored shoes. With these letters, rubber stamps were created for each individual flavour; batch and ABV information is written by hand on every label. For the final touch, a beautiful dark wooden bar-top is sealed with ruffle-edged cap-strap and neckband.

Packaging Design for Wayward Distillation House's Wayward Order
Packaging Design for Wayward Distillation House's Wayward Order
Packaging Design for Wayward Distillation House's Wayward Order
Packaging Design for Wayward Distillation House's Wayward Order