Unleash Your Brand’s Potential

If you are in the alcohol industry, then you already know the power of good design. Now, imagine the most stunning, imaginative, and unconventional designs that not only represent your brand but also breathe life into it.

We are Hired Guns Creative, a branding and design studio like no other, specialized in crafting eye-catching beer and spirits branding that creates a strong impact and ensures your brand is remembered.

Ready to CREATE, FIX, or GROW your brand? We are here to make that happen.

We've worked with new startups, established breweries and distilleries, and even global alcohol producers. Regardless of your size or stage, we're here to elevate your brand.

For the budding entrepreneur:

We build solid, mature, and impactful brands that attract attention and set the stage for your growth. We design everything, from your distillery logo to your inaugural whiskey label design, with an experienced hand and a fresh, contemporary feel.

For the flourishing producer:

When it's time to refresh your brand and packaging designs, our team stands ready. We'll give your brewery logo the uplift it deserves, repair fragmented branding, and introduce smoother packaging designs that stand out on the retail shelves. Ready to launch a new product line? We have you covered.

For the national or global marketing executive:

We spark innovative concepts that reenergize established brands, or we can craft an edgy, new brand from scratch. We bring a decade of craft alcohol sector experience to the table, creating designs that resonate with your target demographic, even if it's uncharted territory for your in-house teams.

What makes us different?

We combine intense, intricate illustrations with refined, professional branding.
Our deep understanding of the craft alcohol sector comes from a dedicated focus over 15 years.
We are specialized in beer logo design, beer label design, vodka, gin, bourbon, and whisky/whiskey label design, among others.

Across Calgary, Toronto, or Seattle, we are here to serve as your branding painkiller, helping solve your business problems with incredible design. If you want to: